Business is primarily about sales.
If you are not making sales, you cannot pay for your business and you certainly cannot hire staff or buy goods or maintain coaching or do any of the other things that you are required to do to grow, maintain and sustain your business. Whether you like it or not, you are going to have to get comfortable with asking for the sale, making the offer, and doing so every single day.
In this post we will show you three proven ways in which to make an offer. These three sales strategies can and should be done every single day.
We live in a very social world. Which means the ability to make sales, share your offers, and generate revenue is easier than any other time in business history. We primarily took our business to six figures just through social selling. It is so effective at bringing money through the door, that it is the number one strategy we teach to all of our new entrepreneur clients.
Social selling is exactly what it sounds like, it is selling on social media. Specifically via Facebook and Instagram. Social selling is about building relationships. Engaging with your client base and giving great content through your stories, posts and lives. Then making the pitch.
Every time your face is in front of a camera there should be a call to action. At the end of every post, there should be an offer. At the end of every single live you should pitch. This is something that Pamela does every single day, without fail, and it is a successful proven strategy that you can start and implement right now after you have read this post.
I’m going to put a little caveat in here, this is not cold calling! We do not recommend to any of our clients that you start randomly messaging people and making them on offer. That is creepy and sleazy. Unicorns aren’t into that sort of thing.
However, through your social selling process, your posts, your lives and all of your other online strategies, you will begin to build what we call in the industry, ‘warm leads’. These are people who know you, respect you and have shown interest in your work. Direct message selling is where you will reach out to people who have already left a comment either on one of your posts or sent you an email. They may also have left a comment on a live or a video or they responded to a story. You could call this the ‘follow up direct message sales strategy’.
We know that there are people you could reach out to today. These are warm leads that you have just merely needed to start a conversation with and continue the sales process. It doesn’t have to be creepy. It doesn’t have to be uncomfortable. It is merely you saying ‘hi I just wanted to reach out. I saw you left a comment on my post and I was wondering how I could help you today’. We have an entire system of direct message selling inside our programs. It is a fantastic strategy and it works incredibly well
Way back in the before times. There wasn’t social media. The only way to connect with your potential clients was through email. Which makes email marketing the oldest truest tested way to make an offer. The best part, email marketing is just as effective now as it was 10 to 15 years ago. it is not dead. It is where 80% of all of your warm leads live. And if you are not utilizing your list and not making offers regularly to your list, you are literally leaving money on the table.
So many times we have seen clients forget to email their list and tell them about launches, or let them know about new services about products. It stabs us right through the Unicorn heart. Because it means our clients are leaving massive amounts of money just sitting there. Waiting to be claimed. Remember they joined your email list for a reason.
They want to know what you have on offer. They want to spend money with you. That’s why they’re there.
To exchange energy and to exchange money.
Which is a massive, massive form of energy.
You’re doing your warm leads and potential clients an incredible disservice by not making offers through your emails.
These very simple yet effective strategies can be put into place right now, today after you finish reading this post. Use them to get money moving. To convert warm leads into clients and to let your audience know you are ready to show up and service them.
Of course if you would like to learn our social selling system by all means book your luxe goddess strategy call. We will see where your gaps are and get you moving so that you can create more impact, movement and start your own revolution. Click here to book today.
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